Stromma Netherlands is the new name of Canal Company. Since spring 2016, this familiar face of Amsterdam has been part of the Swedish Stromma Group (Strömma Turism & Sjöfart). As of the 2017 tourist season, this name will also be visible on the canals. With a long history that started with Rederij Bergmann in 1912 and Meijer’s Rondvaarten (in the ‘20’s), the company became Amsterdam’s oldest and biggest shipping company.
Stromma Netherlands aims to be Amsterdam’s most hospitable and inspiring tourist company with its brands ‘Stromma.com’, ‘Canal Tours Amsterdam’ and ‘Hop On Hop Off’. The company hosts 1.5 million guests annually for the ultimate Amsterdam experience on 32 cruise ships, one passenger ship on the IJ, 14 open boats, 3 classic saloon steamers and 100 pedal boats. As part of the Stromma Group, there will be increased cooperation in the areas of sustainability, digitalisation and marketing.
Stromma has been active in shipping and tourism in Sweden, Norway, Finland and Denmark for two centuries. The name comes from strömma, the Swedish word for ‘flow’ or ‘current’. The company considers sustainability as a high priority that fits in well with Canal Company that has a Golden Green Key certificate. Environmental pressure is minimised as much as possible by the increased use of electricity instead of natural gas and hybrid diesel-electric engines.
New solutions such as the Amsterdam Harbour Cruise and the A’DAM LOOKOUT help spread visitors to areas outside of the city centre. For further information, visit stromma.nl and stromma.com (from mid-February 2017).